Arizona Football players join O’Bannon lawsuit

Brad Cesmat

11 years ago

It’s one of the ticking time bombs in sports. The Ed O’Bannon class action lawsuit against the NCAA and EA Sports. At issue the use of former players likenesses in video games and other forms of media. Thursday, the suit took on a strong Arizona angle when current UofA football players Jake Fisher and Jake Smith were added Thursday as plaintiffs.
The O’Bannon case is fascinating to me because of what MAY happen down the road. If there are damages awarded to past and present players, could they then go after revenue from games being broadcast? How could the NCAA defend it’s stance on
not paying players?
A decision is expected on this case by the end of August.

Brad Cesmat

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

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Brad Cesmat