Brad Cesmat

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

Featured University of Arizona

#1 No More, Arizona falls at Cal

Posted February 1, 2014 at 10:45 pm

Justin Cobbs hit a fall-away baseline jumper with 1 second remaining to give the California Golden Bears a 60-58 upset win over the #1 ranked and previously unbeaten Arizona Wildcats(21-1)…

Arizona State University Featured University of Arizona

ASU/UofA fans, get ready for Letter of Intent Day hype

Posted February 1, 2014 at 7:56 am

Wednesday is National Letter of Intent Day. You will hear and read the term “4-star recruits” quite a bit. I’ve never heard a head coach say on signing day that…

Featured Golf Uncategorized

One prominent golf analyst expects Mickelson to play at TPC

Posted January 29, 2014 at 11:42 am

Count CBS Sports golf analyst and part time Valley resident Gary McCord as one who believes that Phil Mickelson’s balky back won’t keep him out of the Waste Management Phoenix…

Featured This Is How I See It

The hourglass of being a high school parent is almost empty

Posted January 26, 2014 at 1:12 pm

I’ve been a high school sports parent for the last 10 years. In the next month it’s coming to an end. Friday night I was sitting in the bleachers watching…

Arizona State University Featured Preps University of Arizona

ASU/UofA both making last minute push for Basha QB Werlinger

Posted January 25, 2014 at 1:59 pm

With less than two weeks until National Letter of Intent day an interesting development is taking place on the in-state quarterback front. Both Arizona State and Univ. of Arizona are…

Featured Golf Pros

Could Mickelson miss the WM Open?

Posted January 25, 2014 at 8:57 am

A creaky back caused defending Waste Management Open Champion Phil Mickelson to withdraw from the PGA Tour stop at Torrey Pines late Friday night. Before withdrawing from San Diego, Mickelson…

Featured Pros

First sampling of Super Bowl prop bets

Posted January 23, 2014 at 11:28 am

Bovada released their prop bets this morning. Always fun. SUPER BOWL XLVIII SPECIALS – Will Michael Crabtree mention Richard Sherman in a tweet during the Super Bowl from kickoff until…

Diamondbacks Featured

Report-Diamondbacks out of Tanaka derby

Posted January 22, 2014 at 7:46 am

The Arizona Diamondbacks pursuit of free agent pitcher Masahiro Tanaka is apparently over. While I haven’t been able to get confirmation by 7:40 this morning, Steve Gilbert with MLB.com (who…

Arizona State University Chandler School District Featured Preps Recruiting

Arizona State football trying to flip Q from Texas A&M

Posted January 22, 2014 at 1:20 am

Arizona State head coach Todd Graham hasn’t given up hope of landing Hamilton High standout defensive lineman Qualen Cunningham. WIth two weeks to go until National Letter of Intent Day,…

Diamondbacks Featured

Diamondbacks still alive in Tanaka sweepstakes

Posted January 22, 2014 at 12:53 am

With a 2pm MT deadline this Friday, my understanding is, the Arizona Diamondbacks are still right in the middle of the Masahiro Tanaka sweepstakes. At least five teams, including the…