Sports360AZ

Celebrate Jude LaCava

I first met Fox 10 Sports Director Jude LaCava on a football field at UC San Diego in the early 1990’s. The San Diego Chargers were hosting a joint practice with the Phoenix Cardinals. We exchanged information on both teams while  standing a stones throw from La Jolla Cove. I don’t know if Jude would remember the conversation, but I have never forgotten  how personable and secure he was in his own skin that day.  But a few conversations later Jude let me in on his career path. He was going to be moving from radio to Channel 10. He thought I should look at the  opening in Phoenix. I did. I auditioned and got the job on December 10th, 1993. I’m forever grateful to him for bringing the opening to my attention. He didn’t have to do that. 

Jude continues to be a leading voice in the market. You just wouldn’t know it on his end. Not his style to say “look at me”. 

I was very pleased this week to see a billboard and social media posts celebrating his 25th anniversary at FOX 10. He deserves it. There’s much more to Jude LaCava than what you see on TV every night. His mentoring, charity, and promotion of the Valley sports scene has been crucial to the growth of sports in our market. He’s not afraid to take a stand against any team in town when he doesn’t like what the franchise is selling. We need more of that, especially with sports owners. 

I think it’s cool that his employer would make a big deal out of his longevity and commitment in the marketplace.

Keep up the good fight Jude!…

 

 

 

 

 

 

 

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

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