Zoom, Zoom, NASCAR dropped into the Valley for the weekend. I don’t pretend to know the inside skinny on the Sport of Speed, but I do like going out to the race. ISM has come in and reinvigorated the facility.
I have a hard time gapping a spark plug, so spending time in the garages or pit row watching the crews work on engines, isn’t my cup of tea.
I do like talking to the drivers. I don’t have a favorite. Can’t have that in our business, even when it comes to NASCAR.
From a fans perspective, the “WOW” factor of what ISM has done with the track, and the access for the paying public can’t be understated.
You have to give race fans a reason to plunk down their entertainment dollar and ISM delivers on that front. Gone are the days where grabbing a seat and watching the cars go round and round. The infield is now fan accessible (for a daily fee $25-$30 bucks when you buy a grandstand seat).
Margaritas’ can be bought steps from the garage. Victory Lane access is better for the fans than even the media. I can go on and but it’s worth the time and the price.
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Brad Cesmat
Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.