Sports360AZ

Quick Thought on Lavell Edwards Passing…

Arizona Sports News online

images-1I had a lump-in-the-throat moment Thursday upon hearing the news that legendary BYU head coach LaVell Edwards had passed away. In the late 1980’s I came up with a show concept called “This Week in the Western Athletic Conference.”  The radio station I worked at carried San Diego State football and had a signal that stretched from the Mexican border to Santa Barbara during the day, and even greater at night. I called each head coach directly about the idea and all of them were on board. Coach Edwards didn’t know me from a hole in the wall and yet each week when I would call him, he’d want to have a conversation, BYU v Air Force  could wait. There was something very fatherly and caring about the man. Most of the coaches would give me their 5 mins. and move on to the next item, but Coach Edwards wanted to know how the show was going, how was I doing, so on and so forth. When I accepted the job at KTAR in 1993, I remember telling Coach Edwards that the show would be ending. He was very happy for me. I did that show for three years, and fondly remember what a pleasure it was for a kid in his early 20’s  to be treated so well by a great coach.

 

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

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