The shift in media coverage by one major network of the NFL swung swiftly 13 months ago when ESPN went through a change at the top. The results have put the reporting of the League back onto the field of play. Take away the horrific missed call the cost New Orleans a likely Super Bowl ticket, and you’ll see a League that doesn’t have much in the way of anyone questioning topics like Kaepernick, Anthem protests, domestic violence by players, and concussions. The story lines of these stories was bad for business.
When John Skipper resigned as President of ESPN, the network was producing content that wasn’t always warm and fuzzy towards the League.There was very good journalism being produced by the Outside the Lines group and then there were the ‘opinionists” who were merely giving their views on the warts of the League. Too bad, because good deep dive journalism is more important than ever. You may be one of those who believe that “Fake News” is real, that’s a YOU problem.
With Skipper gone, and Disney(which owns the World Wide Leader) trying to be in the right position for the next NFL TV contract, the network brought in a new voice to run the show. I don’t see very much if any reporting or a mention of Kaepernick, even when the NFL brought in quarterbacks late in the season, that weren’t very productive. This isn’t a shot at ESPN, it’s just a fact that the “partnership” has taken hold.
Argue all day about referees missing a call in New Orleans. Scream at the top of your lungs that Brady is better than any other quarterback in the history of the League. Just don’t bring up the underbelly, it’s bad for business…
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Brad Cesmat
Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.