COLORADO SPRINGS, Colo. — USA Triathlon has named Sun Devil Athletics’ Chief Operating Officer Rocky Harris as the new Chief Executive Officer for their National Governing Body on Thursday. Harris departs his alma mater after five-plus years of spearheading the strategic planning, implementation, administration and day-to-day operations of Sun Devil Athletics.
Harris, who was named to SportsBusiness Journal’s prestigious “Forty Under 40” list in April, spent the past five-plus years as an athletics administrator at his alma mater, Arizona State University, and comes to Colorado Springs with two decades of experience across professional and collegiate sports, as well as the corporate sector. An age-group triathlete, Harris has been instrumental in helping grow triathlon at the collegiate level and has been recognized for developing and implementing innovative initiatives throughout his career.
“The USA Triathlon Board of Directors is unanimously enthusiastic about welcoming Rocky to help lead our sport forward here in the U.S. and on the international stage,” said Siff. “Rocky brings 20 years of demonstrated leadership in key areas consistent with our new strategic plan: building collaborative partnerships, listening and working closely with key constituents and stakeholders, and being an inspiring leader of people. His passion for triathlon is extremely high, and we are confident he can help grow our sport in an effort to make a healthier America.”
